According to a survey of users conducted in January 2022 in four leading global markets (Australia, Germany, the United Kingdom, and the United States), the number of potential day-one users for super apps is estimated to reach 98 million. This would lead to an estimated 3.25 trillion U.S. dollars in annual spending on a super app by early-adoption users.
Estimated number of super app early adopters and consumer spending in selected markets as of January 2022
Worldwide, Australia, Germany, United Kingdom, United States
Survey time period
January 11 to 31, 2022
Number of respondents
9,904*
Special properties
survey conducted among consumers in four leading global markets: Australia, Germany, the United Kingdom, and United States; respondents interested in having a single online app or website
Supplementary notes
*Total respondents
¹According to the source: "Population and consumer spending data come from a government-run statistics bureau in each country."
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PYMNTS. (July 14, 2022). Estimated number of super app early adopters and consumer spending in selected markets as of January 2022 [Graph]. In Statista. Retrieved October 18, 2024, from https://www.statista.com/statistics/1345540/super-apps-day-one-users-consumer-spending/
PYMNTS. "Estimated number of super app early adopters and consumer spending in selected markets as of January 2022." Chart. July 14, 2022. Statista. Accessed October 18, 2024. https://www.statista.com/statistics/1345540/super-apps-day-one-users-consumer-spending/
PYMNTS. (2022). Estimated number of super app early adopters and consumer spending in selected markets as of January 2022. Statista. Statista Inc.. Accessed: October 18, 2024. https://www.statista.com/statistics/1345540/super-apps-day-one-users-consumer-spending/
PYMNTS. "Estimated Number of Super App Early Adopters and Consumer Spending in Selected Markets as of January 2022." Statista, Statista Inc., 14 Jul 2022, https://www.statista.com/statistics/1345540/super-apps-day-one-users-consumer-spending/
PYMNTS, Estimated number of super app early adopters and consumer spending in selected markets as of January 2022 Statista, https://www.statista.com/statistics/1345540/super-apps-day-one-users-consumer-spending/ (last visited October 18, 2024)
Estimated number of super app early adopters and consumer spending in selected markets as of January 2022 [Graph], PYMNTS, July 14, 2022. [Online]. Available: https://www.statista.com/statistics/1345540/super-apps-day-one-users-consumer-spending/
