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Link to original content: http://www.statista.com/statistics/1345311/twitter-advertising/
Twitter advertising penetration rate 2022 | Statista

Share of marketers familiar with Twitter advertising worldwide 2022

Published by Statista Research Department, Jul 3, 2023
During a global 2022 survey, roughly 12 percent of responding marketers stated they had never advertised on Twitter. Among the remaining 88 percent who had experience with Twitter advertising, 42 percent were advertising on Twitter at the time of the survey, and 46 percent said they used to but were not active advertisers at that time.

Share of marketers who advertised vs. did not advertise on Twitter worldwide as of May 2022

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Source

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Release date

May 2022

Region

Worldwide

Survey time period

as of May 2022

Number of respondents

57 respondents

Special properties

among in-house B2B and B2C marketers, as well as agencies

Supplementary notes

The source does not provide a date of survey. The date provided is the publication date.

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X (formerly Twitter) advertising and marketingX (formerly Twitter)Social media advertising and marketing worldwideFacebook advertising and marketingInstagram advertising and marketing
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