Twitter's ad business is expected to shrink in 2023, with global ad revenues falling to 2.98 billion dollars, according to the source's forecast. During the first week after the acquisition of Twitter by Elon Musk on October 27, 2022, the platform saw an exodus of users – some 877 thousand accounts were deactivated. That year, Twitter generated 4.14 billion U.S. dollars in advertising revenue worldwide.
Net advertising revenue generated by Twitter worldwide from 2019 to 2023
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (April 11, 2023). Net advertising revenue generated by Twitter worldwide from 2019 to 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1344350/twitter-net-ad-revenue-worldwide/
eMarketer. "Net advertising revenue generated by Twitter worldwide from 2019 to 2023 (in billion U.S. dollars)." Chart. April 11, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1344350/twitter-net-ad-revenue-worldwide/
eMarketer. (2023). Net advertising revenue generated by Twitter worldwide from 2019 to 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1344350/twitter-net-ad-revenue-worldwide/
eMarketer. "Net Advertising Revenue Generated by Twitter Worldwide from 2019 to 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 11 Apr 2023, https://www.statista.com/statistics/1344350/twitter-net-ad-revenue-worldwide/
eMarketer, Net advertising revenue generated by Twitter worldwide from 2019 to 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1344350/twitter-net-ad-revenue-worldwide/ (last visited November 22, 2024)
Net advertising revenue generated by Twitter worldwide from 2019 to 2023 (in billion U.S. dollars) [Graph], eMarketer, April 11, 2023. [Online]. Available: https://www.statista.com/statistics/1344350/twitter-net-ad-revenue-worldwide/
