According to a 2022 survey, various media channels are used by brands to reach out to new customers to find and purchase gifts during the holiday season in Scandinavia. The most popular channel in Norway was price comparison sites, with 26 percent of respondents. In Sweden, search engines took the top spot, with 22 percent. As for Denmark, search engines and social media platforms tied for first place at 19 percent.
Main types of media channels used to attract new customers to find and purchase gifts online in Scandinavian countries as of 1st quarter 2022
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Bring. (September 22, 2022). Main types of media channels used to attract new customers to find and purchase gifts online in Scandinavian countries as of 1st quarter 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1342861/channels-online-gift-buying-scandinavia/
Bring. "Main types of media channels used to attract new customers to find and purchase gifts online in Scandinavian countries as of 1st quarter 2022." Chart. September 22, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1342861/channels-online-gift-buying-scandinavia/
Bring. (2022). Main types of media channels used to attract new customers to find and purchase gifts online in Scandinavian countries as of 1st quarter 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1342861/channels-online-gift-buying-scandinavia/
Bring. "Main Types of Media Channels Used to Attract New Customers to Find and Purchase Gifts Online in Scandinavian Countries as of 1st Quarter 2022." Statista, Statista Inc., 22 Sep 2022, https://www.statista.com/statistics/1342861/channels-online-gift-buying-scandinavia/
Bring, Main types of media channels used to attract new customers to find and purchase gifts online in Scandinavian countries as of 1st quarter 2022 Statista, https://www.statista.com/statistics/1342861/channels-online-gift-buying-scandinavia/ (last visited November 22, 2024)
Main types of media channels used to attract new customers to find and purchase gifts online in Scandinavian countries as of 1st quarter 2022 [Graph], Bring, September 22, 2022. [Online]. Available: https://www.statista.com/statistics/1342861/channels-online-gift-buying-scandinavia/
