During a 2022 survey in the United States, 73 percent of responding consumers stated that offers or promotions posted on social media channels created a positive brand perception. According to 26 percent of respondents, memes and jokes posted by brands achieved that purpose, too.
Social media activities creating a positive brand perception according to consumers in the United States as of June 2022
Original question: "Which of the following things that brands share on their social media channels has a positive impact on how you perceive their brand?" The source does not provide information on the type of survey used or on the exact age of the responding consumers.
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Latana. (September 27, 2022). Social media activities creating a positive brand perception according to consumers in the United States as of June 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1338967/social-media-activities-positive-brand-perception-usa/
Latana. "Social media activities creating a positive brand perception according to consumers in the United States as of June 2022." Chart. September 27, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1338967/social-media-activities-positive-brand-perception-usa/
Latana. (2022). Social media activities creating a positive brand perception according to consumers in the United States as of June 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1338967/social-media-activities-positive-brand-perception-usa/
Latana. "Social Media Activities Creating a Positive Brand Perception According to Consumers in The United States as of June 2022." Statista, Statista Inc., 27 Sep 2022, https://www.statista.com/statistics/1338967/social-media-activities-positive-brand-perception-usa/
Latana, Social media activities creating a positive brand perception according to consumers in the United States as of June 2022 Statista, https://www.statista.com/statistics/1338967/social-media-activities-positive-brand-perception-usa/ (last visited November 22, 2024)
Social media activities creating a positive brand perception according to consumers in the United States as of June 2022 [Graph], Latana, September 27, 2022. [Online]. Available: https://www.statista.com/statistics/1338967/social-media-activities-positive-brand-perception-usa/
