Tesco brand profile in the UK 2023
How high is the brand awareness of Tesco in the UK?
When it comes to grocery store customers, brand awareness of Tesco is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tesco in the UK?
In total, 62% of UK grocery store customers say they like Tesco.
What is the usage share of Tesco in the UK?
All in all, 67% of grocery store customers in the UK use Tesco.
How loyal are the customers of Tesco?
Around 63% of grocery store customers in the UK say they are likely to use Tesco again. Set in relation to the 67% usage share of the brand, this means that 94% of their customers show loyalty to the brand.
What's the buzz around Tesco in the UK?
In September 2023, about 37% of UK grocery store customers had heard about Tesco in the media, on social media, or in advertising over the past three months. Meaning at the time of the survey there was some buzz around Tesco in the UK.
When it comes to grocery store customers, brand awareness of Tesco is at 96% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tesco in the UK?
In total, 62% of UK grocery store customers say they like Tesco.
What is the usage share of Tesco in the UK?
All in all, 67% of grocery store customers in the UK use Tesco.
How loyal are the customers of Tesco?
Around 63% of grocery store customers in the UK say they are likely to use Tesco again. Set in relation to the 67% usage share of the brand, this means that 94% of their customers show loyalty to the brand.
What's the buzz around Tesco in the UK?
In September 2023, about 37% of UK grocery store customers had heard about Tesco in the media, on social media, or in advertising over the past three months. Meaning at the time of the survey there was some buzz around Tesco in the UK.
