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Link to original content: http://www.statista.com/statistics/1325868/luxury-brands-popularity-wechat-weibo/
Most popular luxury brands on Wechat & Weibo 2022 | Statista

Most popular luxury brands on Wechat & Weibo 2022

Published by
Julia Faria,
Mar 20, 2024
In spring 2022, it was found that Louis Vuitton was the most popular luxury brand on WeChat and Weibo, with a score of 88 points out of 100. It was followed by Fior and Gucci, each with 83 points.

Most popular luxury brands on Wechat and Weibo among luxury consumers worldwide as of May 2022 (index score)

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Release date

July 2022

Region

Worldwide

Survey time period

April and May 2022

Supplementary notes

Popularity is defined as brand reach and engagement on Wechat and Weibo.
The source analyzed the following 60 top luxury brands analyzed based on revenue: Acne Studios, Alexander McQueen, Alexander Wang, Balenciaga, Bally, Balmain, Bosideng, Bottega Veneta, Brunello Cucinelli, Burberry, Canada Goose, Carolina Herrera, Celine, Chanel, Chloé, Coach, Comme des Garçons, Dior, Dolce & Gabbana, Dries van Noten, Ermenegildo Zegna, Etro, Fendi, Giorgio Armani, Givenchy, Gucci, Hermès, Hugo Boss, Isabel Marant, Jimmy Choo, Kate Spade, Kenzo, Loewe, Longchamp, Loro Piana, Louis Vuitton, Maison Margiela, Marc Jacobs, Marni, Max Mara, Michael Kors, Miu Miu, Moncler, Moschino, Mulberry, Off-White, Paul Smith, Prada, Ralph Lauren, Rick Owens, Saint Laurent, Salvatore Ferragamo, Stella McCartney, Supreme, Tod’s, Tom Ford, Tommy Hilfiger, Tory Burch, Valentino, and Versace.

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Statistics on " WeChat "

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Overview

5

Major markets

6

Brand strength

5

WeChat Mini Programs

6

WeChat users

7

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Topics

Luxury advertising and marketingAdvertising in the United StatesAdvertising worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwide
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