At the end of June 2022, Snapchat launched its subscription service Snapchat+ which gives users in selected markets the possibility to access premium features and functionalities. In the first week of July, in-app purchase spending on Snapchat experienced a staggering increase in the United States, with users generating approximately 3.5 million U.S. dollars in revenue for the popular social messaging app. In recent years, subscription plans for social media platforms have become increasingly popular, with the most popular subscription apps reaching 8.5 billion U.S. dollars in revenues generated in the United States in 2021.
Weekly in-app spending on Snapchat in the United States from June 2022 to July 2022
(in 1,000 U.S. dollars)
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Sensor Tower. (July 1, 2022). Weekly in-app spending on Snapchat in the United States from June 2022 to July 2022 (in 1,000 U.S. dollars) [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1325602/snapchat-iap-spending-us/
Sensor Tower. "Weekly in-app spending on Snapchat in the United States from June 2022 to July 2022 (in 1,000 U.S. dollars)." Chart. July 1, 2022. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1325602/snapchat-iap-spending-us/
Sensor Tower. (2022). Weekly in-app spending on Snapchat in the United States from June 2022 to July 2022 (in 1,000 U.S. dollars). Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1325602/snapchat-iap-spending-us/
Sensor Tower. "Weekly In-app Spending on Snapchat in The United States from June 2022 to July 2022 (in 1,000 U.S. Dollars)." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1325602/snapchat-iap-spending-us/
Sensor Tower, Weekly in-app spending on Snapchat in the United States from June 2022 to July 2022 (in 1,000 U.S. dollars) Statista, https://www.statista.com/statistics/1325602/snapchat-iap-spending-us/ (last visited November 25, 2024)
Weekly in-app spending on Snapchat in the United States from June 2022 to July 2022 (in 1,000 U.S. dollars) [Graph], Sensor Tower, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1325602/snapchat-iap-spending-us/
