According to a 2022 survey, 35 percent of Millennials had purchased wine online, more than any other generation. On the other hand, Baby Boomers were the generation that purchased the least wine on the Internet, with only 20 percent of respondents.
Penetration rate of online wine in Italy in 2022, by generation
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Nomisma . (July 13, 2022). Penetration rate of online wine in Italy in 2022, by generation [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1323713/consumers-who-bought-wine-online-by-age-italy/
Nomisma . "Penetration rate of online wine in Italy in 2022, by generation." Chart. July 13, 2022. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1323713/consumers-who-bought-wine-online-by-age-italy/
Nomisma . (2022). Penetration rate of online wine in Italy in 2022, by generation. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1323713/consumers-who-bought-wine-online-by-age-italy/
Nomisma . "Penetration Rate of Online Wine in Italy in 2022, by Generation." Statista, Statista Inc., 13 Jul 2022, https://www.statista.com/statistics/1323713/consumers-who-bought-wine-online-by-age-italy/
Nomisma , Penetration rate of online wine in Italy in 2022, by generation Statista, https://www.statista.com/statistics/1323713/consumers-who-bought-wine-online-by-age-italy/ (last visited October 30, 2024)
Penetration rate of online wine in Italy in 2022, by generation [Graph], Nomisma , July 13, 2022. [Online]. Available: https://www.statista.com/statistics/1323713/consumers-who-bought-wine-online-by-age-italy/
