In a recent index benchmarking global luxury brands on a number of different metrics such as brand awareness, omnichannel capabilities, and innovation, Tommy Hilfiger ranked the highest in terms of availability of omnichannel sales capabilities. Features such as fulfilment options and regional e-commerce coverage were taken into account when indexing the brands. Among the brands that scored over 50 out of 100 were also Michael Kors, Prada, and Ralph Lauren.
Leading luxury brands worldwide in 2022 based on omnichannel capabilities, as an index score
Among the 60 brands indexed, those with scores 50 and above are shown in this chart. According to the source, omnichannel availability criteria include "Availability of fulfilment options, Geographic coverage of e-commerce, third-party (China)."
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Vogue Business. (July 1, 2022). Leading luxury brands worldwide in 2022 based on omnichannel capabilities, as an index score [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1323640/luxury-brands-omnichannel-score/
Vogue Business. "Leading luxury brands worldwide in 2022 based on omnichannel capabilities, as an index score." Chart. July 1, 2022. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1323640/luxury-brands-omnichannel-score/
Vogue Business. (2022). Leading luxury brands worldwide in 2022 based on omnichannel capabilities, as an index score. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1323640/luxury-brands-omnichannel-score/
Vogue Business. "Leading Luxury Brands Worldwide in 2022 Based on Omnichannel Capabilities, as An Index Score." Statista, Statista Inc., 1 Jul 2022, https://www.statista.com/statistics/1323640/luxury-brands-omnichannel-score/
Vogue Business, Leading luxury brands worldwide in 2022 based on omnichannel capabilities, as an index score Statista, https://www.statista.com/statistics/1323640/luxury-brands-omnichannel-score/ (last visited October 30, 2024)
Leading luxury brands worldwide in 2022 based on omnichannel capabilities, as an index score [Graph], Vogue Business, July 1, 2022. [Online]. Available: https://www.statista.com/statistics/1323640/luxury-brands-omnichannel-score/
