According to a survey conducted among brand and advertising professionals in the United States in March 2023, 74 percent of respondents said they chose Hulu as their go-to platform for upfront spending allocation. YouTube TV followed with 48 percent, while 46 percent of respondents mentioned Peacock.
Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023
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Insider Intelligence (@ChartoftheDay_). (May 9, 2023). Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/
Insider Intelligence (@ChartoftheDay_). "Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023." Chart. May 9, 2023. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/
Insider Intelligence (@ChartoftheDay_). (2023). Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/
Insider Intelligence (@ChartoftheDay_). "Leading Streaming Platforms to Which Advertising Professionals Allocated Upfront Spending in The United States as of March 2023." Statista, Statista Inc., 9 May 2023, https://www.statista.com/statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/
Insider Intelligence (@ChartoftheDay_), Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023 Statista, https://www.statista.com/statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/ (last visited November 25, 2024)
Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023 [Graph], Insider Intelligence (@ChartoftheDay_), May 9, 2023. [Online]. Available: https://www.statista.com/statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/