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Link to original content: http://www.statista.com/statistics/1322496/china-fastest-growing-home-care-brands/
China: fastest growing home care brands 2022 | Statista

Fastest-growing home care brands in China 2022

Published by
Xin Ou,
Feb 23, 2024
Chinese household cleaning product brand Liby became the fastest-growing home care brand in the Chinese market in 2022, with 330.8 million Consumer Reach Points. In that year, Liby reached a household penetration rate of 59.7 percent in mainland China.

Leading home care brands in China in 2022, based on Consumer Reach Points (in millions)

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Sources

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Release date

June 2023

Region

China

Survey time period

November 2021 to October 2022

Special properties

across 53 markets covering 37,000 brands

Supplementary notes

Consumer Reach Points is calculated by the number of population multiples penetration rates then multiples consumer choices.

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