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The ad spending ranking in the 'Social Media Advertising' segment of the digital advertising market is led by China with 64.6 billion U.S. dollars, while Japan is following with 7 billion U.S. dollars. In contrast, New Zealand is at the bottom of the ranking with 286.1 million U.S. dollars, showing a difference of 64.3 billion U.S. dollars to China.

Find other insights concerning similar markets and segments, such as a ranking by country regarding revenue in the video advertising segment of the digital advertising market and a ranking by country regarding average revenue per user (ARPU) in the digital advertising market.

The Statista Market Insights cover a broad range of additional markets.

Largest social media ad markets in the Asia-Pacific region in 2022, by revenue (in million U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Social Media Advertising is a form of online digital marketing in which paid banner and video ad campaigns are run on social media platforms to reach the target audiences. Marketers can promote brands, products, and services and increase purchase intention.

Additional information:
Social Media Advertising comprises advertising spending, users, average revenue per user, and key players. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Social Media Advertising include Facebook, Instagram, Twitter, TikTok, LinkedIn, Weibo, Naver, and Kakao. For more information on the data displayed, use the info button right next to the boxes.

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