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From the selected regions, the ranking by ad spending in the 'Video Advertising' segment of the digital advertising market is led by China with 45.1 billion U.S. dollars and is followed by Japan (4.6 billion U.S. dollars). In contrast, the ranking is trailed by Malaysia with 167.1 million U.S. dollars, recording a difference of 44.9 billion U.S. dollars to China.

Find other insights concerning similar markets and segments, such as a ranking by country regarding ad spending in the video advertising segment of the digital advertising market and a ranking by country regarding ad spending in the banner advertising segment of the digital advertising market.

The Statista Market Insights cover a broad range of additional markets.

Largest video ad markets in the Asia-Pacific region in 2022, by revenue (in million U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Video Advertising.

Additional information:
Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

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