According to a 2021 survey, almost half of consumers in the UK who purchase new clothing would like to see more items of all apparel which is certified as vegan by a third-party. The specific category with the highest demand was leather alternatives, with over a third of consumers expressing interest in this category.
In which specific fashion categories would you like to see more third-party certified vegan fashion?
Consumers who say they purchase new clothing and accessories
Supplementary notes
The source adds, "we explained to the panel that products from animals are commonly used across the whole fashion supply chain, and that without third-party certification, it is hard to guarantee clothing and accessories are vegan even if they claim to be. We then asked respondents which categories they would like to see more vegan verified fashion in."
Respondents could select more than one option.
Demographics:
Gender: Female (51%), Male (49%)
Age: 18-24 (15%), 25-34 (20%), 35-44 (24%), 45-54 (22%),
55-64 (19%)
Home Region: Scotland (7.8%), North West (11.8%),
North East (4.8%), Yorkshire & Humber (8.8%), East of
England (8.8%), West Midlands (8.8%), East Midlands
(7.8%), Wales (4.8%), Northern Ireland (2.2%), London
(12.8%), South East (12.8%), South West (8.8%)
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The Vegan Society. (August 17, 2021). In which specific fashion categories would you like to see more third-party certified vegan fashion? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1316219/consumer-vegan-fashion-demand-category/
The Vegan Society. "In which specific fashion categories would you like to see more third-party certified vegan fashion?." Chart. August 17, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1316219/consumer-vegan-fashion-demand-category/
The Vegan Society. (2021). In which specific fashion categories would you like to see more third-party certified vegan fashion?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1316219/consumer-vegan-fashion-demand-category/
The Vegan Society. "In Which Specific Fashion Categories Would You like to See More Third-party Certified Vegan Fashion?." Statista, Statista Inc., 17 Aug 2021, https://www.statista.com/statistics/1316219/consumer-vegan-fashion-demand-category/
The Vegan Society, In which specific fashion categories would you like to see more third-party certified vegan fashion? Statista, https://www.statista.com/statistics/1316219/consumer-vegan-fashion-demand-category/ (last visited November 21, 2024)
In which specific fashion categories would you like to see more third-party certified vegan fashion? [Graph], The Vegan Society, August 17, 2021. [Online]. Available: https://www.statista.com/statistics/1316219/consumer-vegan-fashion-demand-category/
