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Link to original content: http://www.statista.com/statistics/1314942/share-digital-ad-spend-argentina/
Argentina digital share in ad spend 2023 | Statista

Digital share in ad spend in Argentina 2016-2023

Published by
Julia Faria,
Sep 12, 2024

In 2023, digital advertising spending accounted for 42.8 percent of total advertising spending in Argentina. Investment in online ads has strongly increased in the country during the period observed. In 2016, internet ad spend corresponded to 20 percent of the total.

Share of digital in advertising spending in Argentina from 2016 to 2023

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Release date

March 2024

Region

Argentina

Survey time period

2016 to 2023

Supplementary notes

 Figures prior to 2022 taken from earlier reports. 

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Topics

Advertising in ArgentinaAdvertising in Latin AmericaAdvertising in BrazilKey economic indicators of ArgentinaDigital advertising in Latin America
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