With 80% brand awareness, Quorn tops the ranking of the most well-known meat substitute brands among online consumers in the United Kingdom. Runner-up Linda McCartney is not far behind, with 68% of respondents recognizing the brand, followed by Beyond Meat with a brand awareness of 41% among UK respondents. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Leading meat substitute brands ranked by brand awareness in the United Kingdom as of July 2024
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 26, 2024). Leading meat substitute brands ranked by brand awareness in the United Kingdom as of July 2024 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1309957/most-well-known-meat-substitute-brands-in-the-uk/
Statista. "Leading meat substitute brands ranked by brand awareness in the United Kingdom as of July 2024." Chart. August 26, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1309957/most-well-known-meat-substitute-brands-in-the-uk/
Statista. (2024). Leading meat substitute brands ranked by brand awareness in the United Kingdom as of July 2024. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1309957/most-well-known-meat-substitute-brands-in-the-uk/
Statista. "Leading Meat Substitute Brands Ranked by Brand Awareness in The United Kingdom as of July 2024." Statista, Statista Inc., 26 Aug 2024, https://www.statista.com/statistics/1309957/most-well-known-meat-substitute-brands-in-the-uk/
Statista, Leading meat substitute brands ranked by brand awareness in the United Kingdom as of July 2024 Statista, https://www.statista.com/statistics/1309957/most-well-known-meat-substitute-brands-in-the-uk/ (last visited November 22, 2024)
Leading meat substitute brands ranked by brand awareness in the United Kingdom as of July 2024 [Graph], Statista, August 26, 2024. [Online]. Available: https://www.statista.com/statistics/1309957/most-well-known-meat-substitute-brands-in-the-uk/
