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Link to original content: http://www.statista.com/statistics/1307343/digital-video-ad-spend-type-usa/
Digital video ad spend by type USA 2023 | Statista

Digital video ad spend in the U.S. 2023, by type

Published by
Michele Majidi,
Jun 10, 2024
Connected TV (CTV) advertising spending in the United States amounted to 20.3 billion U.S. dollars in 2023, marking a nine percent increase from the previous year. Social media video ad spending added up to 19.5 billion dollars, while online video ad spending totaled 14.2 billion.

Digital video advertising spending in the United States in 2023, by type (in billion U.S. dollars)

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Release date

April 2024

Region

United States

Survey time period

2023

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Statistics on " Video advertising and marketing in the United States "

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Overview

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Usage & budgets

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Market leaders

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Audience and video consumption

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Consumer insights

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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