During a 2022 survey conducted in the United Kingdom, a third of responding advertising professionals said they had included programmatic digital-out-oh home (DOOH) in their media mix was the possibility to measure performance. Viewability ranked second, named by a quarter of the respondents. Operational efficiency and the ability to target specific audiences followed, listed by 24 percent of the interviewed.
Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022
top 3 box / among brand and agency marketers with experience in planning and/or buying programmatic DOOH and at least one other channel within the last 12 months
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JCDecaux UK. (February 1, 2023). Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022 [Graph]. In Statista. Retrieved November 26, 2024, from https://www.statista.com/statistics/1306044/programmatic-dooh-advertising-benefits-uk/
JCDecaux UK. "Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022." Chart. February 1, 2023. Statista. Accessed November 26, 2024. https://www.statista.com/statistics/1306044/programmatic-dooh-advertising-benefits-uk/
JCDecaux UK. (2023). Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022. Statista. Statista Inc.. Accessed: November 26, 2024. https://www.statista.com/statistics/1306044/programmatic-dooh-advertising-benefits-uk/
JCDecaux UK. "Reasons to Include Programmatic Digital Out-of-home (Dooh) in Media Mix According to Advertising Professionals in The United Kingdom (Uk) as of November 2022." Statista, Statista Inc., 1 Feb 2023, https://www.statista.com/statistics/1306044/programmatic-dooh-advertising-benefits-uk/
JCDecaux UK, Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022 Statista, https://www.statista.com/statistics/1306044/programmatic-dooh-advertising-benefits-uk/ (last visited November 26, 2024)
Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022 [Graph], JCDecaux UK, February 1, 2023. [Online]. Available: https://www.statista.com/statistics/1306044/programmatic-dooh-advertising-benefits-uk/
