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Link to original content: http://www.statista.com/statistics/1304683/favorite-social-media-platforms-in-kenya/
Kenya: favorite social media platforms 2023 | Statista

Favorite social media channels in Kenya 2023

Published by
Natalie Cowling,
Mar 18, 2024

WhatsApp was named the favorite social media platform among internet users aged 16-64 years in Kenya, according to a survey conducted in the third quarter of 2023. Around 36 percent of respondents chose the messaging app as their favorite, while 20 percent preferred Tiktok. Both WhatsApp and Tiktok are the most used social media in Kenya.

Favorite social media platforms in Kenya as of Q3 2023

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Sources

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Release date

February 2024

Region

Kenya

Survey time period

Q3 2023

Age group

16-64 years

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

The source adds that Youtube was not included as an answer option.

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Overview

7

Facebook & Messenger

8

Instagram

7

YouTube

6

X (formerly Twitter)

5

Other social networks

6

User behavior

6

Further related statistics

4

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