During a survey carried out among consumers in the United States in March 2022, 51.4 percent of respondents who said they did not follow any virtual influencer - defined as a digital character designed to simulate human qualities and influence people's decisions - said they did so because they were not interested. Real influencers were preferred by 24.5 percent of respondents, while 24.1 percent said they were not aware that virtual influencers existed.
Reasons why consumers do not follow virtual influencers in the United States as of March 2022
Source defines virtual influencer as "a digital character that was created using computer graphics. This character is designed to simulate human qualities and a unique personality, including realistic biases and quirks. It's a fictional person that resembles a human persona and is able to affect people's decisions."
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The Influencer Marketing Factory. (March 29, 2022). Reasons why consumers do not follow virtual influencers in the United States as of March 2022 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1302784/reasons-consumers-do-not-follow-virtual-influencers-us/
The Influencer Marketing Factory. "Reasons why consumers do not follow virtual influencers in the United States as of March 2022." Chart. March 29, 2022. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1302784/reasons-consumers-do-not-follow-virtual-influencers-us/
The Influencer Marketing Factory. (2022). Reasons why consumers do not follow virtual influencers in the United States as of March 2022. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1302784/reasons-consumers-do-not-follow-virtual-influencers-us/
The Influencer Marketing Factory. "Reasons Why Consumers Do Not Follow Virtual Influencers in The United States as of March 2022." Statista, Statista Inc., 29 Mar 2022, https://www.statista.com/statistics/1302784/reasons-consumers-do-not-follow-virtual-influencers-us/
The Influencer Marketing Factory, Reasons why consumers do not follow virtual influencers in the United States as of March 2022 Statista, https://www.statista.com/statistics/1302784/reasons-consumers-do-not-follow-virtual-influencers-us/ (last visited November 24, 2024)
Reasons why consumers do not follow virtual influencers in the United States as of March 2022 [Graph], The Influencer Marketing Factory, March 29, 2022. [Online]. Available: https://www.statista.com/statistics/1302784/reasons-consumers-do-not-follow-virtual-influencers-us/
