As of February 2022, the highest-ranking apps on the Google Play Store presented an average of 11 screenshots in the app description. Shopping apps featured nine screenshots in their description pages, while gaming apps featured between 17 and 21 screenshots. Screenshots are a useful tool to demonstrate the product to users and entice them to download the app.
Average number of screenshots in highest-ranking mobile apps in the Google Play Store worldwide as of February 2022, by category
App category
Average number of screenshots for apps in the first 10 positions
excluding branded keywords, data is based on the 10 highest-ranking apps within their category, wider industry metrics may vary
Supplementary notes
App position refers to the location of a specific app in the ranking of the Google Play Store results page, after a prompted research for apps in six specific categories: finance, food and drink, games, health and fitness, social networking, and shopping.
According to the source, data concerns the 10 highest-ranking apps within their category.
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Semrush. (February 25, 2022). Average number of screenshots in highest-ranking mobile apps in the Google Play Store worldwide as of February 2022, by category [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1296556/screenshots-top-android-apps-by-category/
Semrush. "Average number of screenshots in highest-ranking mobile apps in the Google Play Store worldwide as of February 2022, by category." Chart. February 25, 2022. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1296556/screenshots-top-android-apps-by-category/
Semrush. (2022). Average number of screenshots in highest-ranking mobile apps in the Google Play Store worldwide as of February 2022, by category. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1296556/screenshots-top-android-apps-by-category/
Semrush. "Average Number of Screenshots in Highest-ranking Mobile Apps in The Google Play Store Worldwide as of February 2022, by Category." Statista, Statista Inc., 25 Feb 2022, https://www.statista.com/statistics/1296556/screenshots-top-android-apps-by-category/
Semrush, Average number of screenshots in highest-ranking mobile apps in the Google Play Store worldwide as of February 2022, by category Statista, https://www.statista.com/statistics/1296556/screenshots-top-android-apps-by-category/ (last visited November 25, 2024)
Average number of screenshots in highest-ranking mobile apps in the Google Play Store worldwide as of February 2022, by category [Graph], Semrush, February 25, 2022. [Online]. Available: https://www.statista.com/statistics/1296556/screenshots-top-android-apps-by-category/