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Link to original content: http://www.statista.com/statistics/1296102/japan-ad-supported-video-on-demand-participation-rate/
Japan: ADVOD penetration rate 2023 | Statista

ADVOD penetration rate Japan 2016-2023

Published by Statista Research Department, Jan 22, 2024
According to a survey conducted by GEM Partners in Japan in November 2023, 59 percent of the respondents used ad-supported video-on-demand (ADVOD) services. The penetration rate increased by almost 12 percentage points since 2016.

Share of people who use ad-supported video-on-demand (ADVOD) services in Japan from 2016 to 2023

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Release date

December 2023

Region

Japan

Survey time period

November 4 to 8, 2023

Number of respondents

19,325 respondents

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

Figures for years prior to 2023 are based on earlier surveys.
Data prior to 2018 come from previous reporting.

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Statistics on " Video-on-demand (VOD) services in Japan "

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Other statistics that may interest you Video-on-demand (VOD) services in Japan

Overview

6

Leading services

5

Penetration rates of leading services

6

Penetration rates of leading services by age group

6

Average consumption times

6

User behavior

6

Further related statistics

10

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Statistics

Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
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