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Link to original content: http://www.statista.com/statistics/1294507/hong-kong-popular-brand-discovery-channels/
Hong Kong: popular brand discovery channels 2023 | Statista

Most frequented sources of brand discovery in Hong Kong 2023

Published by
Lai Lin Thomala,
Mar 11, 2024
According to a survey among internet users conducted in the third quarter of 2023, search engines were most frequently used to discover new brands, products or services in Hong Kong, with 35.3 percent of internet users doing so. Word-of-mouth, ads on TV and social media were other popular sources of information for consumers to follow new market trends in the financial hub.

Share of internet users to discover new brands, products and services in Hong Kong as of 3rd quarter 2023, by channel

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Release date

February 2024

Region

Hong Kong

Survey time period

Q3 2023

Age group

16-64 years

Method of interview

Online survey

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Statistics on " Hong Kong "

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Social media in Hong KongSmartphone market in Hong KongSocial media in ChinaSocial media in TaiwanSocial media in the Asia-Pacific region
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