According to a survey on shopping behavior conducted by Rakuten Insight in Vietnam, over 80 percent of respondents stated that they intended to or had already purchased apparel and footwear during the holiday shopping period. The next most common purchase was cosmetics and beauty products, with around 54 percent of respondents in the country.
Most popular items to buy among consumers during holiday shopping period in Vietnam as of November 2023
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Rakuten Insight. (December 4, 2023). Most popular items to buy among consumers during holiday shopping period in Vietnam as of November 2023 [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1286642/vietnam-popular-holiday-item-to-buy/
Rakuten Insight. "Most popular items to buy among consumers during holiday shopping period in Vietnam as of November 2023." Chart. December 4, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1286642/vietnam-popular-holiday-item-to-buy/
Rakuten Insight. (2023). Most popular items to buy among consumers during holiday shopping period in Vietnam as of November 2023. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1286642/vietnam-popular-holiday-item-to-buy/
Rakuten Insight. "Most Popular Items to Buy among Consumers during Holiday Shopping Period in Vietnam as of November 2023." Statista, Statista Inc., 4 Dec 2023, https://www.statista.com/statistics/1286642/vietnam-popular-holiday-item-to-buy/
Rakuten Insight, Most popular items to buy among consumers during holiday shopping period in Vietnam as of November 2023 Statista, https://www.statista.com/statistics/1286642/vietnam-popular-holiday-item-to-buy/ (last visited October 30, 2024)
Most popular items to buy among consumers during holiday shopping period in Vietnam as of November 2023 [Graph], Rakuten Insight, December 4, 2023. [Online]. Available: https://www.statista.com/statistics/1286642/vietnam-popular-holiday-item-to-buy/