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Link to original content: http://www.statista.com/statistics/1286619/effective-ad-campaigns-usa/
Most effective ad campaigns U.S. 2023 | Statista

Most effective ad campaigns in the U.S. 2023

Published by
Julia Faria,
Apr 23, 2024
The most effective advertising campaign in the United States in 2023 was McDonald's' "Famous Orders," produced by Wieden+Kennedy New York, Narrative Los Angeles, Alma DDB Miami, and Burrell Chicago, with an index score of 80. The fast food giant was followed by Vaseline and its "See My Skin" commercial. which was produced by Edelman New York and Mindshare New York.

Most effective advertising campaigns in the United States in 2023 (index score)

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Source

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Release date

March 2024

Region

United States

Survey time period

2023

Supplementary notes

The source provides the following information about the methodology: "The WARC Effective 100 is a ranking of the world’s most awarded campaigns and companies for effectiveness. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2022 rankings reflect the results of award shows that ran in 2021)."

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Statistics on " Advertising in the United States "

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Other statistics that may interest you Advertising in the United States

Overview

8

Broadcast media

7

Print media

5

Outdoor

6

Digital

8

Audio & video streaming

7

Advertising perception & consumption

8

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Topics

Advertising agencies in the U.S.Advertising in the United StatesAdvertising worldwideDigital advertising in the U.S.Advertising in Canada
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