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Link to original content: http://www.statista.com/statistics/1286570/tencent-wechat-in-app-purchase-revenue/
WeChat: global IAP revenue 2024 | Statista

Global IAP revenue of Tencent's WeChat 2019-YTD 2024

Published by
Lai Lin Thomala,
Oct 9, 2024

Tencent's social network platform WeChat is one of the winners during the pandemic, benefitted from the traffic boost due to the stay-at home orders. WeChat's global in-app purchase revenue surged to nearly 71.4 million U.S. dollars as of December 2023. The Chinese equivalent of WhatsApp offers a wide range of functions outside of messaging, such as mobile payment and e-commerce.

Global in-app purchase revenue of Tencent's WeChat from 2019 to YTD 2024* (in million U.S. dollars)

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Release date

October 2024

Region

Worldwide

Survey time period

2019 to YTD 2024

Special properties

Apple App Store and Google Play; IAP revenue reduced by platform fees and inclusive taxes; Apple App Store includes iPhone and iPad devices

Supplementary notes

The original source collects data from Apple App Store and Google Play only. Figures from various Chinese third-party app stores (e.g. Huawei AppGallery, Tencent My App, Oppo Software Store) are not included into the calculation, Thus, the IAP values shown here are the minimum estimations.

The figures are estimates of developer earnings from IAP, and do not include ad revenue, web shop spend or Apple and Google’s 30% cut.

The source has revised the figures prior to 2023.

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WeChatSmartphone market in ChinaSocial media in ChinaTencent HoldingsMobile apps in China
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