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Link to original content: http://www.statista.com/statistics/1282500/attitudes-towards-brands-in-video-games-us/
U.S. gamer attitudes towards brands in video games 2021 | Statista

Attitudes towards brands in video games among U.S. gamers 2021

Published by Statista Research Department, Feb 16, 2023
According to a survey conducted among United States gamers in June 2021, 42 percent of respondents said they expected in-game product placement to be relevant to the game being played. In-game product placement was expected to be relevant to gamers themselves by 30 percent of respondents, while 29 percent said they disagreed with the assumption that the usage of fake brands in video games would be favored over that of real ones.

Attitudes towards brands in video games among gamers in the United States in June 2021

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Release date

February 2022

Region

United States

Survey time period

June 2021

Age group

18-65 years

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