During the first half of 2021, consumer spending on mobile app BIGO Live grew to 314 million U.S. dollars, up by 95 percent compared to the correspondent period in 2020. BIGO Live is a live streaming platform based in Singapore that allows content creators to receive direct virtual gifts from fans and followers. The platform offers various official event formats, including co-streams called "player knockout," in which two live streamers compete for users' engagement. As of February 2021, BIGO Live figured among the most popular platform to watch live streams according to gamers in the United States.
Consumer spending on live-streaming mobile app BIGO Live from 1st half 2019 to 1st half 2021
(in million U.S. dollars)
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Data.ai. (September 6, 2021). Consumer spending on live-streaming mobile app BIGO Live from 1st half 2019 to 1st half 2021 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 18, 2024, from https://www.statista.com/statistics/1268462/global-consumer-spending-bigo-live/
Data.ai. "Consumer spending on live-streaming mobile app BIGO Live from 1st half 2019 to 1st half 2021 (in million U.S. dollars)." Chart. September 6, 2021. Statista. Accessed October 18, 2024. https://www.statista.com/statistics/1268462/global-consumer-spending-bigo-live/
Data.ai. (2021). Consumer spending on live-streaming mobile app BIGO Live from 1st half 2019 to 1st half 2021 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 18, 2024. https://www.statista.com/statistics/1268462/global-consumer-spending-bigo-live/
Data.ai. "Consumer Spending on Live-streaming Mobile App Bigo Live from 1st Half 2019 to 1st Half 2021 (in Million U.S. Dollars)." Statista, Statista Inc., 6 Sep 2021, https://www.statista.com/statistics/1268462/global-consumer-spending-bigo-live/
Data.ai, Consumer spending on live-streaming mobile app BIGO Live from 1st half 2019 to 1st half 2021 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1268462/global-consumer-spending-bigo-live/ (last visited October 18, 2024)
Consumer spending on live-streaming mobile app BIGO Live from 1st half 2019 to 1st half 2021 (in million U.S. dollars) [Graph], Data.ai, September 6, 2021. [Online]. Available: https://www.statista.com/statistics/1268462/global-consumer-spending-bigo-live/
