E-commerce users in Portugal mainly bought clothing, meals, and cosmetics online in 2023. More than six of every ten survey respondents said they had bought apparel, footwear, or fashion accessories on the internet in the previous three months. Only 2.5 percent of Portuguese online shoppers purchased movies or series in physical format on the internet in the same period.
Leading physical products bought online in Portugal in 2023, by share of e-commerce users
Respondents who purchased online in the previous three months; only physical products
Supplementary notes
* The sample was measured and stratified to produce estimates that are representative of the population.
Estimates were obtained from a sample of 7,672 households with at least one person aged 16 to 74 years and an equal number of persons in that age range.
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Statistics Portugal. (November 21, 2023). Leading physical products bought online in Portugal in 2023, by share of e-commerce users [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1262970/main-e-commerce-product-categories-portugal/
Statistics Portugal. "Leading physical products bought online in Portugal in 2023, by share of e-commerce users." Chart. November 21, 2023. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1262970/main-e-commerce-product-categories-portugal/
Statistics Portugal. (2023). Leading physical products bought online in Portugal in 2023, by share of e-commerce users. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1262970/main-e-commerce-product-categories-portugal/
Statistics Portugal. "Leading Physical Products Bought Online in Portugal in 2023, by Share of E-commerce Users." Statista, Statista Inc., 21 Nov 2023, https://www.statista.com/statistics/1262970/main-e-commerce-product-categories-portugal/
Statistics Portugal, Leading physical products bought online in Portugal in 2023, by share of e-commerce users Statista, https://www.statista.com/statistics/1262970/main-e-commerce-product-categories-portugal/ (last visited November 24, 2024)
Leading physical products bought online in Portugal in 2023, by share of e-commerce users [Graph], Statistics Portugal, November 21, 2023. [Online]. Available: https://www.statista.com/statistics/1262970/main-e-commerce-product-categories-portugal/
