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The penetration rate in the 'Music Streaming' segment of the media market in Vietnam was forecast to continuously increase between 2024 and 2029 by in total 0.5 percentage points. After the ninth consecutive increasing year, the penetration rate is estimated to reach 4.35 percent and therefore a new peak in 2029. Notably, the penetration rate of the 'Music Streaming' segment of the media market was continuously increasing over the past years.

Find more in-depth information regarding the revenue concerning the physical recorded music segment of the media market in the United Kingdom and the number of users concerning the TV viewer segment of the media market in Belgium.

The Statista Market Insights cover a broad range of additional markets.

Penetration rate of the music streaming market in Vietnam from 2020 to 2029

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Digital music refers to music that is stored, transmitted, and accessed in a digital format, typically through electronic devices such as computers, smartphones, tablets, and digital audio players. Digital music can be created, distributed, and consumed entirely in digital form, without the need for physical media such as CDs, vinyl records, or cassette tapes. Digital music can be in various file formats, such as MP3, AAC, FLAC, or WAV, and can be downloaded, streamed, or purchased online from digital music platforms, online stores, or streaming services. Digital music has revolutionized the way music is produced, distributed, and consumed, providing greater accessibility, convenience, and flexibility for music lovers around the world.

Structure:

The market consists out of music streaming, which is the streaming of music through apps on a subscription basis, music downloads, which is the download of music on a device, music streaming advertising and podcast advertising, which are the advertising spendings in each of the markets.

Additional Information:

The market comprises revenues, users, average revenue per user, and penetration rates. Revenues are generated through purchases and subscriptions. Market numbers for digital music can also be found in the digital media topic. Key players in the market are companies, such as Spotify, Apple or Amazon.

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