According to a survey conducted in 2020, the most used social media among South Korean members of Generation Z was Facebook, with 30.8 percent of respondents answering to use it. In line with the decreasing user penetration of Facebook, the usage rate among Generation Z also decreased compared to the previous year.
Most popular social media platforms among Generation Z in South Korea in 2020
Since 2011, KISDI has tracked the cross-media usage of 5,000 households and the members by means of household visits, interviews and self-reported written media diary on the media use patterns across 17 cities and provinces in South Korea.
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KISDI. (March 31, 2021). Most popular social media platforms among Generation Z in South Korea in 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1255247/south-korea-popular-social-media-among-generation-z/
KISDI. "Most popular social media platforms among Generation Z in South Korea in 2020." Chart. March 31, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1255247/south-korea-popular-social-media-among-generation-z/
KISDI. (2021). Most popular social media platforms among Generation Z in South Korea in 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1255247/south-korea-popular-social-media-among-generation-z/
KISDI. "Most Popular Social Media Platforms among Generation Z in South Korea in 2020." Statista, Statista Inc., 31 Mar 2021, https://www.statista.com/statistics/1255247/south-korea-popular-social-media-among-generation-z/
KISDI, Most popular social media platforms among Generation Z in South Korea in 2020 Statista, https://www.statista.com/statistics/1255247/south-korea-popular-social-media-among-generation-z/ (last visited November 21, 2024)
Most popular social media platforms among Generation Z in South Korea in 2020 [Graph], KISDI, March 31, 2021. [Online]. Available: https://www.statista.com/statistics/1255247/south-korea-popular-social-media-among-generation-z/