As of April 2023, the most popular online marketplace in China was Alibaba's B2C e-commerce platform Taobao, registering more than 300 million visits per month. In second place was the online discounter Pinduoduo, with roughly 228 million monthly visits. Domestic companies make up the top five most-visited online marketplaces in China.
Leading online marketplaces in China as of April 2023, based on number of monthly visits
(in millions)
includes pure-play marketplaces or retailers with a third-party marketplace
Supplementary notes
According to source, data excluded online retailers whose online marketplace forms a very small part of their overall business, as well as price comparison sites, and marketplaces that only support business-to-business (B2B) trade.
The source does not provide a date of release, the date given is that of last access.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Web Retailer. (August 8, 2023). Leading online marketplaces in China as of April 2023, based on number of monthly visits (in millions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1250711/most-popular-online-marketplaces-china/
Web Retailer. "Leading online marketplaces in China as of April 2023, based on number of monthly visits (in millions)." Chart. August 8, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1250711/most-popular-online-marketplaces-china/
Web Retailer. (2023). Leading online marketplaces in China as of April 2023, based on number of monthly visits (in millions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1250711/most-popular-online-marketplaces-china/
Web Retailer. "Leading Online Marketplaces in China as of April 2023, Based on Number of Monthly Visits (in Millions)." Statista, Statista Inc., 8 Aug 2023, https://www.statista.com/statistics/1250711/most-popular-online-marketplaces-china/
Web Retailer, Leading online marketplaces in China as of April 2023, based on number of monthly visits (in millions) Statista, https://www.statista.com/statistics/1250711/most-popular-online-marketplaces-china/ (last visited November 21, 2024)
Leading online marketplaces in China as of April 2023, based on number of monthly visits (in millions) [Graph], Web Retailer, August 8, 2023. [Online]. Available: https://www.statista.com/statistics/1250711/most-popular-online-marketplaces-china/
