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Link to original content: http://www.statista.com/statistics/1248995/philippines-penetration-rate-of-preferred-food-brands/
Philippines: favored food brands by CRP 2023 | Statista

Food brand preference Philippines 2023, by CRP

Published by
Christy Balita,
Nov 9, 2024

The instant noodle brand Lucky Me was the most preferred food brand in the Philippines, with consumer reach points (CRP) of 889 million in 2023. Condiments and seasoning brands Silver Swan and Maggi also emerged at the top of the list.

Most preferred FMCG brands in the food category in the Philippines in 2023, by consumer reach points (in millions)

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Source

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Release date

July 2024

Region

Philippines

Survey time period

2023

Supplementary notes

Consumer reach points represent a single instance when a shopper chooses a brand, which puts into consideration population figures, penetration, and consumer choice. 

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Overview

5

Key segment: Food

7

Key segment: Non-alcoholic beverage

5

Key segment: Alcoholic beverage

6

Key segment: Cosmetics and personal care

5

Key segment: Pet food

4

Market leaders

4

Brand preference

6

Further related statistics

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Topics

FMCG market in the PhilippinesFood retail industry in the PhilippinesE-commerce in the PhilippinesCosmetics and personal care industry in the PhilippinesAlcoholic beverage in the Philippines
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