According to a study from November 2020 on the podcast audience in the United States, the diversity among podcast listeners was higher than in the average U.S. population. While Hispanic Americans made 16 percent of the total U.S. population, they made 19 percent of U.S. podcast audience.
Distribution of podcast audience in the United States as of November 2020, by ethnicity
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MarketingCharts. (March 24, 2021). Distribution of podcast audience in the United States as of November 2020, by ethnicity [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1247891/podcast-audience-ethnicity-usa/
MarketingCharts. "Distribution of podcast audience in the United States as of November 2020, by ethnicity." Chart. March 24, 2021. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1247891/podcast-audience-ethnicity-usa/
MarketingCharts. (2021). Distribution of podcast audience in the United States as of November 2020, by ethnicity. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1247891/podcast-audience-ethnicity-usa/
MarketingCharts. "Distribution of Podcast Audience in The United States as of November 2020, by Ethnicity." Statista, Statista Inc., 24 Mar 2021, https://www.statista.com/statistics/1247891/podcast-audience-ethnicity-usa/
MarketingCharts, Distribution of podcast audience in the United States as of November 2020, by ethnicity Statista, https://www.statista.com/statistics/1247891/podcast-audience-ethnicity-usa/ (last visited November 24, 2024)
Distribution of podcast audience in the United States as of November 2020, by ethnicity [Graph], MarketingCharts, March 24, 2021. [Online]. Available: https://www.statista.com/statistics/1247891/podcast-audience-ethnicity-usa/