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From the selected regions, the ranking by number of radio listeners in the 'Traditional Radio' segment of the media market is led by Germany with 58.94 million users and is followed by the United Kingdom (44.79 million users). In contrast, the ranking is trailed by Malta with 0.32 million users, recording a difference of 58.62 million users to Germany.

Find other insights concerning similar markets and segments, such as a ranking of subsegments in the Philippines regarding revenue in the Media market as a whole and a ranking by country regarding average revenue per user (ARPU) in the traditional radio segment of the media market.

The Statista Market Insights cover a broad range of additional markets.

Number of radio listeners in Europe 2023, by country (in millions)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

Traditional radio refers to the broadcasting of audio content via radio frequency waves to reach listeners, typically through AM and FM stations. It encompasses the transmission of music, news, talk shows, and other programming to a wide audience, often in real-time. Traditional radio remains a popular medium for entertainment, information, and communication, offering diverse content tailored to different demographics and interests.

Structure:

The Traditional Radio market comprises revenue generated from advertising aired on AM and FM stations, serving as a vital platform for businesses to reach audiences through audio commercials and sponsorships. Additionally, Public Radio Licence Fees contribute to the market, supporting the operations of non-commercial radio stations that provide educational, cultural, and community-focused programming.

Additional Information:

The market comprises revenues, ad spendings, users, average revenue per user, and penetration rates. Revenues are generated through purchases. Market numbers for Traditional Radio Advertising can also be found in the Audio Advertising market. Key players in the market are companies, such as iHeartMedia, Audacy Inc., and Cumulus Media Inc.

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