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Link to original content: http://www.statista.com/statistics/1243032/japan-internet-advertising-media-expenditure/
Japan: internet advertising media expenditure 2023 | Statista

Expenses on online advertising media in Japan 2014-2023

Published by Statista Research Department, Mar 7, 2024
The expenditure on internet advertising media in Japan stood at approximately 2.69 trillion Japanese yen in 2023. Internet advertising media include a variety of categories, such as paid search advertising and display advertising, but also a variety of transaction methods, of which performance-based advertising is by far the largest.

Expenditure on internet advertising media in Japan from 2014 to 2023 (in billion Japanese yen)

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Release date

February 2024

Region

Japan

Survey time period

2014 to 2023

Supplementary notes

From 2018 onwards, digital advertising carried by traditional media companies was added to the estimates.

100 Japanese yen equal 0.67 U.S. dollars or 0.61 euros as of March 2024.
Data prior to 2021 come from previous reports.

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