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Link to original content: http://www.statista.com/statistics/1243017/japan-most-bought-cosmetics-women/
Japan: most bought cosmetics among women 2023 | Statista

Most purchased cosmetic products among women in Japan 2023

Published by C. Diep, Jan 11, 2024
According to a survey conducted in August 2023 in Japan, the leading cosmetic products purchased among female consumers were face washes. While 80 percent of women bought at least one face wash product within the last year, only around 10 percent purchased hair removal products.

Leading cosmetic products bought among women in Japan as of August 2023

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Source

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Release date

December 2023

Region

Japan

Survey time period

August 3 to 13, 2023

Number of respondents

6,600 respondents

Age group

15-69 years

Special properties

one answer allowed for each item

Method of interview

Online survey

Supplementary notes

Original question: "Please answer with the number of products you have bought of each item within the last year."
Figures represent the share of respondents who have bought the respective items at least once within the last year.

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