During a survey carried out among podcast listeners from the United States in October 2023, 15 percent of respondents stated that they preferred ads that sounded like the ones heard on the radio; 62 percent said that they favored ads voiced by the show's host. The latter type is also the type bringing in 55 percent of podcast ad revenue in the United States.
Preferred podcast ad types in the United States as of October 2023
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Cumulus Media. (January 16, 2024). Preferred podcast ad types in the United States as of October 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1238793/podcast-ad-types-usa/
Cumulus Media. "Preferred podcast ad types in the United States as of October 2023." Chart. January 16, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1238793/podcast-ad-types-usa/
Cumulus Media. (2024). Preferred podcast ad types in the United States as of October 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1238793/podcast-ad-types-usa/
Cumulus Media. "Preferred Podcast Ad Types in The United States as of October 2023." Statista, Statista Inc., 16 Jan 2024, https://www.statista.com/statistics/1238793/podcast-ad-types-usa/
Cumulus Media, Preferred podcast ad types in the United States as of October 2023 Statista, https://www.statista.com/statistics/1238793/podcast-ad-types-usa/ (last visited November 22, 2024)
Preferred podcast ad types in the United States as of October 2023 [Graph], Cumulus Media, January 16, 2024. [Online]. Available: https://www.statista.com/statistics/1238793/podcast-ad-types-usa/
