According to a survey, in 2020, search engines were the most popular channel in Peru to get information about a product or service prior to purchase, used by 64 percent of respondents. Online videos followed closely behind, with 63 percent of those surveyed turning to them for this purpose. Meanwhile, social networks ranked third, with 58 percent.
Preferred channels for researching potential purchases in Peru in 2020
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Cámara Peruana de Comercio Electrónico. (May 4, 2021). Preferred channels for researching potential purchases in Peru in 2020 [Graph]. In Statista. Retrieved November 25, 2024, from https://www.statista.com/statistics/1236999/preferred-channels-research-before-purchase-peru/
Cámara Peruana de Comercio Electrónico. "Preferred channels for researching potential purchases in Peru in 2020." Chart. May 4, 2021. Statista. Accessed November 25, 2024. https://www.statista.com/statistics/1236999/preferred-channels-research-before-purchase-peru/
Cámara Peruana de Comercio Electrónico. (2021). Preferred channels for researching potential purchases in Peru in 2020. Statista. Statista Inc.. Accessed: November 25, 2024. https://www.statista.com/statistics/1236999/preferred-channels-research-before-purchase-peru/
Cámara Peruana de Comercio Electrónico. "Preferred Channels for Researching Potential Purchases in Peru in 2020." Statista, Statista Inc., 4 May 2021, https://www.statista.com/statistics/1236999/preferred-channels-research-before-purchase-peru/
Cámara Peruana de Comercio Electrónico, Preferred channels for researching potential purchases in Peru in 2020 Statista, https://www.statista.com/statistics/1236999/preferred-channels-research-before-purchase-peru/ (last visited November 25, 2024)
Preferred channels for researching potential purchases in Peru in 2020 [Graph], Cámara Peruana de Comercio Electrónico, May 4, 2021. [Online]. Available: https://www.statista.com/statistics/1236999/preferred-channels-research-before-purchase-peru/
