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Link to original content: http://www.statista.com/statistics/1236149/dooh-creative-executions-uk/
DOOH creative executions used in the UK 2022 | Statista

DOOH creative executions used in the UK 2022

Published by Statista Research Department, Mar 11, 2024
During a 2022 survey carried out in the United Kingdom (UK), 52 percent of responding marketers stated they used animated programmatic digital-out-of-home ads in the 12 months leading up to the survey; 72 percent said they were planning to use this format in the next 12 months.

Creative executions of programmatic digital out-of-home (DOOH) advertising used in the United Kingdom (UK) as of November 2022

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Release date

February 2023

Region

United Kingdom

Survey time period

November 2022

Number of respondents

200 respondents

Special properties

among brand and agency marketers with experience in planning and/or buying programmatic DOOH and at least one other channel within the last 12 months

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Topics

Digital out-of-home advertising in the UKAdvertising in the UKDigital marketing in the UKOut-of-home advertising in the UKInfluencer marketing in the United Kingdom (UK)
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