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Link to original content: http://www.statista.com/statistics/1236144/share-budgets-dooh-uk/
DOOH budget sources UK 2023 | Statista

Programmatic DOOH advertising budget sources in the UK 2023

Published by Statista Research Department, Mar 6, 2024
During a 2023 survey of ad buyers from the United Kingdom, 24 percent of respondents stated they had moved budget from other traditional channels to buy programmatic digital out-of-home ads; 15 percent said they had added new budgets to programmatic DOOH.

Programmatic digital out-of-home (DOOH) advertising budget sources in the United Kingdom (UK) as of October 2023

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Sources

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Release date

October 2023

Region

United Kingdom

Survey time period

as of October 2023

Number of respondents

190 respondents

Supplementary notes

The source does not provide information about when the survey was conducted. The date provided is the releae date.

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Programmatic advertising in the UKProgrammatic advertising worldwideDigital advertising in the UKProgrammatic advertising in the United StatesCTV advertising in the U.S.
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