In 2022, the Taiwanese confectionery and dairy product brand I MEI ranked first in household penetration among all FMCG brands in Taiwan. Kuang Chuan, another dairy product manufacturer, followed with a household penetration rate of 74.8 percent. The three most popular FMCG brands in Taiwan were local brands.
Leading fast moving consumer goods (FMCG) brands based on household penetration in Taiwan in 2022
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Kantar Worldpanel. (June 30, 2023). Leading fast moving consumer goods (FMCG) brands based on household penetration in Taiwan in 2022 [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1233843/fmcg-brands-reach-taiwan-by-household-penetration/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands based on household penetration in Taiwan in 2022." Chart. June 30, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1233843/fmcg-brands-reach-taiwan-by-household-penetration/
Kantar Worldpanel. (2023). Leading fast moving consumer goods (FMCG) brands based on household penetration in Taiwan in 2022. Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1233843/fmcg-brands-reach-taiwan-by-household-penetration/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands Based on Household Penetration in Taiwan in 2022." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/1233843/fmcg-brands-reach-taiwan-by-household-penetration/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands based on household penetration in Taiwan in 2022 Statista, https://www.statista.com/statistics/1233843/fmcg-brands-reach-taiwan-by-household-penetration/ (last visited October 30, 2024)
Leading fast moving consumer goods (FMCG) brands based on household penetration in Taiwan in 2022 [Graph], Kantar Worldpanel, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/1233843/fmcg-brands-reach-taiwan-by-household-penetration/
