Traffic volume on news websites in France 2024
Franceinfo.fr was the most visited news site in France in July 2024, with more than 244 million unique visitors. Online publications LeFigaro.fr and Bfmtv.com rounded out the top three with around 210 million and 201 million visits, respectively.
Newspaper consumption trends in France
A survey on newspaper and magazine readership in France revealed that roughly 34 percent of adults engaged with printed or digital newspapers regularly as of 2021, whereas another 22 percent of respondents stated they never read newspapers of any sort. While interest in the news has remained strong over the years, data also showed that spending on print media in France has continuously declined for over a decade. There is no denying that the proliferation of social media and other digital platforms that deliver news in real-time and around the clock has caused many print publications to experience declines in readership and relevance.
Online news is the latest craze
The latest data on online news audiences in France indicated that approximately 63 percent of internet users visited news websites in 2021. This share grew from just over 45 percent in 2015, highlighting the ever-increasing appeal of online publications among French readers. Many of the country’s most popular newspapers have consequently moved online to combat dwindling audiences, and looking at a readership breakdown of Le Figaro, for example, this shift has proven to be immensely successful. Meanwhile, readers are also consuming more news content via smartphones than ever, with Le Monde and Le Figaro leading news applications in France boasting over 30 million visits in 2022.
