European & U.S. online car sales: share of used-car retail 2017-2025
As of 2020, online sales accounted for some 4.2 percent of used car retail sales in Europe. At about 9.7 percent, the share of such sales was much higher in the United States. While Carvana, a U.S.-based online used-car retailer, sold 244,000 used cars in the U.S. in 2020, no company has built a similar trusted brand in the European used-car online market. Auto1 Group is one of the leading startups in the field. The company went public in 2021 and was named among the leading unicorns in Europe in April 2021.
