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Link to original content: http://www.statista.com/statistics/1227143/shift-media-budget-ott-ctv-usa/
Sources of CTV media budgets in the U.S. 2024 | Statista

Shift of media budgets to OTT/CTV in the U.S. 2024, by medium

Published by
Michele Majidi,
Jun 10, 2024
According to a survey carried out among video marketers in the United States between February and March 2024, 40 percent of respondents who said they were increasing their connected TV (CTV) ad spend for 2024 said they were doing so by reallocating budgets from digital TV. Another 40 percent of respondents stated they were reallocating budgets from other non-video digital ads.

Sources for connected TV (CTV) and over-the-top (OTT) media budgets according to marketers in the United States in 2024

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Sources

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Release date

April 2024

Region

United States

Survey time period

February 15 to March 1, 2024

Number of respondents

144 respondents

Special properties

among marketers increasing CTV ad spending in 2024

Method of interview

Online survey

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Statistics on " Connected TV advertising in the United States "

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Overview

4

Advertising spending

5

Market leaders

3

Marketer usage

6

Consumer insights

6

Further related statistics

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Topics

CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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