zalando.de, operated by Zalando SE, is an online store with nationally-focused sales. Its eCommerce net sales are generated almost entirely in Germany. With regards to the product range, zalando.de achieves the greatest part of its eCommerce net sales in the “Fashion” category. Furthermore, products from the “Food & Personal Care” category are part of the offer. The online store was launched in 2008.
*Figures from this year on are forecasts.
The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.
The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.
For additional information and a definition of the product categories please visit our methodology page on ecommerceDB.com.
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