In 2022, Mama brand earned 168 million consumer reach points under the FMCG sector in Thailand. This was followed by Lay's and Dutch Mill brand. In that same year, around 80.2 percent of Thai households bought Mama products.
Leading fast-moving consumer goods' brands in Thailand in 2022, by consumer reach points
(in millions)
According to the source, consumer reach points of each brand was calculated by multiplying three numbers:
- Penetration
- Population
- Consumer choice
The measurement was then weighted by actual population to calculate the brand's reach. As well as a clear picture of the size of its global footprint, this reveals where the brand has opportunities to grow its penetration and its frequency.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Worldpanel. (July 5, 2023). Leading fast-moving consumer goods' brands in Thailand in 2022, by consumer reach points (in millions) [Graph]. In Statista. Retrieved October 30, 2024, from https://www.statista.com/statistics/1214216/thailand-preferred-fmcg-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading fast-moving consumer goods' brands in Thailand in 2022, by consumer reach points (in millions)." Chart. July 5, 2023. Statista. Accessed October 30, 2024. https://www.statista.com/statistics/1214216/thailand-preferred-fmcg-brands-by-consumer-reach-points/
Kantar Worldpanel. (2023). Leading fast-moving consumer goods' brands in Thailand in 2022, by consumer reach points (in millions). Statista. Statista Inc.. Accessed: October 30, 2024. https://www.statista.com/statistics/1214216/thailand-preferred-fmcg-brands-by-consumer-reach-points/
Kantar Worldpanel. "Leading Fast-moving Consumer Goods' Brands in Thailand in 2022, by Consumer Reach Points (in Millions)." Statista, Statista Inc., 5 Jul 2023, https://www.statista.com/statistics/1214216/thailand-preferred-fmcg-brands-by-consumer-reach-points/
Kantar Worldpanel, Leading fast-moving consumer goods' brands in Thailand in 2022, by consumer reach points (in millions) Statista, https://www.statista.com/statistics/1214216/thailand-preferred-fmcg-brands-by-consumer-reach-points/ (last visited October 30, 2024)
Leading fast-moving consumer goods' brands in Thailand in 2022, by consumer reach points (in millions) [Graph], Kantar Worldpanel, July 5, 2023. [Online]. Available: https://www.statista.com/statistics/1214216/thailand-preferred-fmcg-brands-by-consumer-reach-points/
