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In 2022, the United States is expected to account for the lion's share - 93.43 percent - of digital advertising spending in North America. The remaining 6.6 percent are split between Canada and Mexica, the earlier accounting for roughly five percent and the latter for 1.56 percent.

Distribution of digital advertising spending in North America in 2022, by country

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forecast / includes banners and video ads, advertising in search engines and social media networks, online classifieds; does not include e-mail marketing, audio ads, influencer marketing or sponsorships, products placement, commission-based affiliate systems

Supplementary notes

Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes Search Advertising, Advertising, Banner Advertising, Video Advertising as well as Classifieds.

Furthermore, the Digital Advertising market is segmented into Desktop and Mobile revenues depending on the delivery method such as desktop computers (incl. notebooks) or mobile devices (smartphones and tablet PCs).

Social Media Advertising includes all ad revenue generated by social networks or business networks such as Facebook, Twitter, and/or LinkedIn.Ads in social networks can appear as sponsored posts within organic content or alongside the newsfeed. Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Our data is based on ad spendings coming from domestic companies within the selected market regardless of where an advertisement is ultimately displayed.

E-mail marketing, audio ads, influencer marketing or sponsorships, product placement, and commission-based affiliate systems are not considered here.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.

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