Growth rate FMCG value Thailand 2020-2022

The FMCG market in Thailand is forecast to grow by 2.1 percent in 2022. Despite the ongoing coronavirus (COVID-19) pandemic, some of the FMCG segments were not negatively affected. Instead, some product categories have shown growth. For example, the food segment grew by 3.4 percent in 2021.

Impact of coronavirus (COVID-19) pandemic on FMCG market in Thailand

The COVID-19 pandemic has influenced the way Thais purchase consumer goods. Supermarkets, hypermarkets, and convenience stores used to be the preferred buying channels for most Thai consumers. However, as contactless purchasing methods and social distancing were encouraged during this time, e-commerce mediums for consumer goods have increased in popularity. Such platforms saw 51 percent growth in shopping occasions as of the first quarter of 2021. Amid the pandemic, dried food items such as rice, noodles, and flour were the most stocked-up items in Thai households. Some Thai consumers also chose to purchase consumer goods in bulk believing that it would be safer for them during these times.